Everything Bad Is Good for You

In Everything Bad Is Good For You, Steven Johnson uses many scientific methods and presents point of view stating that popular culture does not only have negative impacts on us. In the introduction of the television section, he briefly tells us the truth that the complexity of modern TV shows is rising and it also makes people more intelligent. To support his ideas, Johnson divides the content into three parts: Multiple threading, Flashing Arrows, and Social Networks. Multiple threading is very common in modern television shows but not in past shows.Johnson uses four graphs which clearly show the amount of plot content in relation to the running time of four episodes from different shows, to depict changes of complexity in TV dramas. In one drama, Dragnet, the narrative only focuses on one plotline; a few years later, the numbers of plotline have been increased in another drama called The Sopranos. The evidence strongly supports Johnson’s statement: Multiple threading becomes more complex and abundant in modern television dramas. However, it is not the only reason that makes TV shows more complicated.Flashing Arrows, which had allowed viewers to follow the plot more easily television shows of the past, disappeared and were transformed in modern soap dramas and sitcoms. TV shows stopped using flashing arrows because audiences have been learned to find the hidden answers in the shows for many years. In soap operas, flashing arrows have been transformed to â€Å"texture† and â€Å"substance† (p. 78), which are used for building up a realistic dramatic situation in the drama. In sitcoms, flashing arrows become a reward of knowing the â€Å"in-joke† by attaining extra information outside the shows.Although sitcoms become more complex, they are not the only shows that have changed. Social networks are mainly used in reality programming and political debates. When audiences watch The Apprentice or Survivor, a reality show, they will use â⠂¬Å"social intelligence† (p. 96) to judge participants’ personalities. Each facial expression and action from the participants provides clues to audiences for the judgment. In political debates, audiences will judge the politicians’ appearances, speech, skin color or actions to decide the votes. Social intelligence† is a brain activity that people will do it automatically when they try to make decisions. Johnson’s evidence has shown â€Å"social intelligence† has been improved by reality shows. However, social networks do not only represent the network among participants and audiences, but also the social relationships of characters in the TV dramas. The social mapping of 24 clearly shows the complex relationships among all the characters. There are four families being involved in the show, but the relationships are not obvious to the audience.Audiences need to build up the social connections by watching the show. The process is difficult and challenging, but the audience has already gotten used to it by training from the past thirty years. Social networks are also a part of making audiences become smarter. Basically, Johnson thinks television has become more complex because of multithreading, flashing arrows and social network. These three elements are also important to people’s brain activity which has made them smarter.

Examining Henrik Ibsen’s Torvald and John Updike’s Sammy Essay

Some men seem to like their women simple. The man who desires the simple woman sees her as easier to manipulate and as a more positive reflection on himself. A man who has a simple woman can believe himself superior in almost all things; such is the case with John Updike’s character Sammy in the short story â€Å"A & P,† and Henrik Ibsen’s character Torvald Helmer from his play A Doll’s House. Each of these men views the world as merely an extension of himself, and the people in the world, especially the women, as decorative items purely for his personal manipulation and amusement. Ironically, by the end of both Updike’s short story and Ibsen’s play, the women have turned the men’s worlds on edge and taken control of the universe. Sammy is a checker at the local supermarket, and he spends his days watching his world go by while standing in judgment of those who enter his domain. The world that goes by Sammy is populated by a variety of customers—all seemingly women—who he describes as â€Å"witches,† â€Å"sheep,† and â€Å"this one[s]† (Updike 959, 960). That he feels superior to women—all women—is made obvious by the way in which he sizes them up. The three bathing-suit-clad girls who are about to change Sammy’s life are described in terms of their physical attributes and the degree to which Sammy is attracted to each. While he initially admires the girl â€Å"in the plaid green two-piece† who has a â€Å"good tan and [the] sweet broad soft-looking can with [. . . ] two crescents of white just under it,† he later realizes she and girl number two are merely preludes to the one he presumes to be their leader—the one he calls â€Å"the queen† (959, 960). Torvald Helmer is no different from Sammy; he too objectifies women—specifically his wife—and he lives happily presuming that females are simple and will always remain so. Ibsen’s play opens with Nora entering the home and Torvald’s greeting her shortly thereafter. During their brief exchange, Torvald uses the terms â€Å"little lark,† â€Å"little squirrel,† and â€Å"little spendthrift† in reference to his wife, only bothering to use her name when he is busily chastising her for her many errors in judgment—most of which he attributes to her inability to handle money (Ibsen). Sammy and Torvald are each comfortable with the subordinate role into which they place women; in fact, both characters seem completely unaware that they are objectifying and marginalizing the women around them—it is a matter of their natural make up. Additionally, both men express a clear understanding that women’s brains are a bit empty. Sammy wonders whether or not â€Å"it’s a mind in there or just a buzz like a bee in a glass jar†; Torvald is more direct, calling Nora a â€Å"little featherhead† (Updike 960, Ibsen). There is no doubt that both men are whole-heartedly mocking women as if doing so is part of the reason they exist—part of the world’s natural order. Neither character expects the carefully structured universes over which they each rule to be altered let alone collapse, but that is exactly what happens to both Sammy and Torvald. It never dawns on Sammy, as he is tucked safely behind his register, that the actual power dynamic is the antithesis of what he believes it to be: he is merely a servant to the customers who enter the store. In fact, he operates like a man who can alter the very natures of the customers he helps. The â€Å"bold† move Sammy makes at the end of the story isn’t an act of independence but an act made â€Å"hoping [the girls will] stop and watch [him], their unsuspected hero† (Updike 963). Likewise, Torvald long remains unaware of the debt he owes his wife—a debt physical and financial. Having spent his life smugly satisfied over his wife’s dependence on him and her general ignorance, he is thrilled to gain possession of the letter that contains the forged contract Krogstad held over Nora. In his mind, order will be restored; however, Nora confronts Torvald about her unhappiness and his constantly treating her like a â€Å"doll† (Ibsen). Just as the presence of the bathing-suit-clad women drove Sammy to quit his job in an act of pointless chivalry; Torvald’s actions—actions that were designed to cage his wife—led him to his mistaking â€Å"saving† her for his own good for â€Å"saving† her for her own. The carefully controlled and structured worlds of each has been undone—in both cases by the male character’s own unskilled hands. Sammy and Torvald meet their ends, but not before groveling, and grasping one last time for the control each has let slip away. Sammy’s struggle is relatively private. He exists the A & P â€Å"looking around for [the bathing-suit-clad] girls,† but all he sees are a woman and her â€Å"screaming† kids (Updike 964). There is no one to observe his recent, self-serving act of heroism, and he pathetically mollifies himself by thinking â€Å"how hard the world was going to be [thereafter]† (964). Torvald’s end is a bit more public—much as was his mocking of his wife. Declaring that â€Å"[he has] it in [him] to become a different man,† he is shocked to learn that Nora has long been a different woman, and has neither need nor desire for him to remain a part of her life; his attempt to placate himself is to hang on the words â€Å"the most wonderful thing of all? (Ibsen) It may be that some men wish their women simple, but it is in the simplest things that the greatest truths are most often revealed. The safety some men seek in the weakness of those with whom they surround themselves is often only a pit of quicksand. This was the case for both Sammy and Torvald Helmer. Where Sammy privately observes and judges women he does not know, Torvald is far more obnoxious: he diminishes his wife openly. Whether or not Sammy ages into a Torvald is anyone’s guess, but certainly the potential for it is present. As one man walks out of a grocery store and the other man tries to guess the answer to a riddle, the women have entered the world on their own, presumably to live happily, contentedly, and idependently ever-after. Works Cited Ibsen, Henrik. A Doll’s House. Ed. E. Haldeman-Julius. 1923. Project Gutenberg. 29 Mar. http://www.gutenberg.org/

Research Design and Methodology Paper Example | Topics and Well Written Essays - 500 words

Design and Methodology - Research Paper Example After reviewing literature, the research design that will guide the investigation will be identified. In this particular case, the design that will be used for this research would be the analysis of secondary data. This is because for this kind of research design, there are very few research ethics that are involved. The main source of data in this research would be the internet and other library resources would supplement it. After selecting the research design, the next process would be collection of required data from their sources. Data sources for this particular research will be scholarly books, peer reviewed journals, published research papers, information from nonprofit organizations, and information from government agencies. This information would be obtained either from the library or internet sources. Since the sources of information are many and wide, it is necessary to select a sample. A sample is a portion of the sampling frame used in a research because of impracticability of using every item in the sampling frame (Buglear, 2012). Therefore, before starting the process of data collection, a sample of sources of information would be identified. In this particular research, the sampling frame consists of all sources of information that could provide data related to this research topic. After collecting the data, the next step to be undertaken would be data processing. According to Babbie (201 0), data processing methods available for qualitative research are coding, writing memos, and mapping concepts graphically. These are the methods of data processing that would be used for this research. After the data processing, the research conclusion will be drawn from the analyzed and interpreted data. The data collected in this particular case would represent the variables identified for this particular research topic. Data collected in this research will be qualitative and non-numerical. This is why it would be processed and

Fundamental Principles of Accounting Essay Example | Topics and Well Written Essays - 250 words

Fundamental Principles of Accounting - Essay Example Principles of accounting dictate that for losses to be incurred, institutions do not meet the breakeven point. The breakeven point ensures a company to pay all the bills while ensuring the business continues running (Wagner & Dittmar, 2006). Financial analysis is also important in the scenario presented by the two cases. Forecasting is clear in the two cases and both companies had a strategy placed on the set objectives. Agents of accounting such as profits, losses, liabilities, expenditure, and other financial statements come in handy in ensuring the success of the set objectives. The ability to access the stability, viability, and the profitability of a company is evident in both cases. The role of decision making in financial assessment is also evident in both cases. This is because it dictates the continuity or discontinuity of the operational department of a business. The cases display proper ability to make purchases of given materials while providing consumers with products. In the long run, the company benefits from the profits, solvency, stability and liquidity of assets (Wagner & Dittmar,

The Role of Tracking in American Schools Essay Example | Topics and Well Written Essays - 2000 words

The Role of Tracking in American Schools - Essay Example He further explains that tracking may take place within a specific grade, as well as extend to grade levels. To illustrate the former, Loveless talks about eight graders who can hardly read and students who enjoy Shakespeare plays being placed in different English classes. The latter may be well illustrated by the practice of students’ assignment to math courses starting with fundamentals and ending with abstraction of calculus (Loveless, 1999, p. 1). Theoretically, the purpose of this practice is grounded on the belief that tracking promotes learning thanks to its provision of a good fit between the instruction level and needs of students regarding their learning. The tracking theory asserts that tracking allows tailoring the instruction according to students’ ability levels (Hallinan, 1999, p.79). This is thought to enhance the efficiency and effectiveness of the overall instructional process. These claims, however, have been widely criticized by opponents of tracking , who mention a number of negative effects of tracking on students’ academic, social and emotional development, thus questioning the relevance of this practice to the school setting. For example, Jenny Oakes, a professor from University of California at Los Angeles, believes that among other aspects, tracking practice is related to racial segregation in modern American school (Oakes, 1994, p.91). My goal in this paper is to discuss the role of tracking in modern American school. To achieve my goal, I have divided the essay into four parts. The first one aims at highlighting the historical background of tracking in American schools. The second section discusses the positive effects of tracking on school practice, focusing on the proponents’ views regarding this phenomenon. The third part of this paper looks into criticism of tracking by its opponents and possible negative effects tracking has on the school practice. Finally, I conclude my paper with the fourth part whic h sums up the role of tracking within an American school. Historical Background of Tracking The history of tracking within American school system can be traced back to the turn of the 20th century. Since that time, believes Oaks, schools have used tracking â€Å"to address social, personal, and workforce needs, as well as cognitive ones.† (Oakes, 1994, p. 86). In Rubin’s research â€Å"Detracking in Context: How Local Constructions of Ability Complicate Equity-Geared Reform†, it is stated that tracking with a variety of its modifications has been one of the major organizing practices typical for American public schools for nearly a century (Rubin, 2008). Tracking started to come into use at the beginning of the 20th century when G.Stanley Hall’s notions about the inclinations and emotional peculiarities of adolescents were taken as the theoretical ground for implementing a non-scholarly curriculum at American school. At the same time, at the outset of the previous century schools were known to enroll lots of immigrant kids.In this respect, the statement made by Lewis Terman should be mentioned that despite the fact immigrant pupils could not be expected to develop mental abilities that allowed mastering abstractions, they could be enrolled to separate classes, which might help them become well-qualified workers. This is how tracking became a means of sorting out children who were noticed to have limited preparation or

What key skills do employers want fresh university graduates to have Research Paper

What key skills do employers want fresh university graduates to have - Research Paper Example Now-a-days, the employers are trying to find effective and fresh university graduates to enhance their several business operations. It is important for the fresh graduates to avail effective knowledge and skills in their educational fields to achieve significant employment opportunity. However, the employers usually look for general behaviors and competencies that are important for the successful working. These aspects are often overlooked by the fresh university graduates but these are the basic things that the employers or recruitment officials want to find. Discussion The recruitment officers or the employers generally want ten important skills and competencies from the fresh university graduates. These are communication, commercial awareness, teamwork, problem solving, negotiation and persuasion, leadership, perseverance and motivation, organizations, confidence and ability to work under immense pressure. These ten aspects are discussed below in details. Communication Verbal comm unication and ability to listen are considered as important skills of an employee. Clear, focused and concise communication helps an employee to tailor his or her message for the target audience. On the other hand, listing to the views and suggestions of others can enhance and effective communication process. Clear and concise communication is required in an organization between the employers and employees to reduce the possibilities of conflict. Inadequate communication process can affect the business performance of the organization in several ways (Heneman, 22). Ultimately, it can affect the business performance of the organization. Looking into these mutterers, the employers try to hire fresh university graduates who avail good communication skill. Commercial Awareness Commercial awareness or business awareness is quite important of the fresh university graduates. The recruitment professionals always try to observe the knowledge and awareness level of the applicants during the re cruitment process. According to the employers, effective knowledge about an organization can help an employee to perform in significant way. Teamwork Effective teamwork within the workplace can drive an organization towards successful business performance. The fresh university graduates need to prove that they are effective team player. In addition to this, the fresh university graduates should have the ability to delegate and mange other team members within the workplace (Lipman & Hall, 2008). Effective team management is about developing positive and effective working relationship to achieve professional and personal goals. Problem Solving Problem solving and decision making method is quite important for business operation. Effective problem solving and decision ability of the employees can help an organization to achieve successful business outcome. In addition to this, effective problem solving ability of the employees can help an organization to resolve critical issues during s erious situations. Negotiation and Persuasion Effective negotiation and persuasion process of employees can help them to put forward in their desired ways. In addition to this, effective negotiation and persuasion process helps an employee to understand the background of several unknown individuals (Paper, 2007). This key understanding process and the effective negotiation ability of the employees can help the organization to meet business objectives within quick time period. Leadership It is true that each and every leading organization around the globe is trying to improve and maintain their workplace and

Managing Employee Appraisals Research Paper Example | Topics and Well Written Essays - 1750 words

Managing Employee Appraisals - Research Paper Example These risks include but are not limited to high rate of employee turnover, and low quality of products or services that the organization offers to the clients. Management of performance appraisals is a fairly demanding task. The management in organizations is often too busy to consider such issues, and the amount of effort required to maintain a healthy, practicable, and fully functional performance management system makes it seem more of a hassle than a good practice, but the reality is otherwise. According to DeNisi and Pritchard (2006), the research surrounding the topic of performance appraisal has attracted a lot of criticism because of the overemphasis placed on the psychometric issues. It is equally important for the appraisal research to place emphasis on and explore the effective systems of performance appraisal that can inculcate the motivation in the employees to improve their performance. Some of the most important components of the effectiveness of employee appraisal inc lude the perceived level of accuracy, fairness, and satisfaction on the part of the employees because these perceived reactions of the employees can serve as the motivational factors to help them improve their performance. ... It is linked with a range of outcomes of employee appraisal like motivation of the employees and their satisfaction with the appraisal. Achievement of their satisfaction is extremely important for the management because employees can only be motivated to improve their performance once they have the confidence that their past performance has been judged fairly. In all cases, the more transparent the system of employee appraisal, the better it can be understood by the employees and their perceived reactions to it are likely to be more positive. Considering the importance of a well-developed, organized, and transparent system of employee appraisal, use of software for performance management is fairly common in a lot of industries ranging from healthcare to construction and schools. One such software that is suitable for use in the healthcare industry is HealthcareSource Performance Manager. This software makes the process of healthcare performance management quite simplified with the au tomation of the content and workflow for competencies, performance reporting, training, and performance appraisals. The software provides the management with a structure and an efficient reminder system that places emphasis on the achievement of goals and makes the documentation, chasing, and communication quite convenient for the management. Improvements made to the employee appraisal with the use of the HealthcareSource Performance Manager include improved on-time completion ratio of employee appraisal, improved communication in the organization, consistence between the goals of the organization and those of the employees, and minimized time

Analyze Oath of the Horatii Essay Example | Topics and Well Written Essays - 1000 words

Analyze Oath of the Horatii - Essay Example Their mothers and sisters are fearful for the warrior’s lives as depicted at the bottom right of the painting. The legend depicts one of the Horatii sisters to be engaged to one of the Curatii brothers. During the contest, two of the Horatii brothers were instantly killed, but Publius feigned flight and managed to kill his wounded pursuers piecemeal. The sister wept with sorrow, upon hearing that her brother Publius had killed her lover. Seeing her tears, Publius the surviving Horatius brother was horrified that she was cursing Rome, stabbed his sister calling upon death on any Roman woman who mourned the enemy (Livy, 1978). The painting by David depicts heroism. In this case, the painting  shows the three sons as they give the salute and  swear to protect their city.  In line with this, the French government used the painting as a means of pre-French revolution propaganda, to promote a sense of nationalism. The main aim of the government was to bring its citizens together  and build loyalty for their country. Hence, Jacques-Louis David created the painting in order to inspire feelings of heroism and loyalty within the French people. The Horatius brothers are risking their lives in order to protect their city of Rome, despite the woeful and sorrowful faces of the women. David attempts to give his people a sense of sacrifice.  Through his painting,  the Oath of the Horatii is aimed at promoting loyalty and sacrifice for the country eventually leading to the rise of outstanding heroes during the French Revolution. Hence, the painting required the French to take arms and swear to protect their country as the brothers did in the painting (â€Å"The Oath of the Horatii,† 2011). Jacques-Louis David presented the first work of art in a new style called the rococo style. The painting has a broad and basic composition, with the full-scale figures

Target vs. Walmart Essay Example for Free

Target vs. Walmart Essay Once an employee is hired, a lot of money is invested to ensure proper training of each and every employee. Target does their best to try and ensure they hire not only good team members, but great managers to lead the team members. After an employee is hired, they instill their motto of â€Å"Fast, Fun, and Friendly† into each employee. Target wants each employee to follow this motto. Even lingo at Target has made a positive impact. For example, Target does not call people who come and in shop customers, instead they call them guests. They want to ensure their guests feel at home. My research is about Target being the best in customer service compared to other retail chains. I am going to find studies, articles, and do an experiment with the class. I plan on showing evidence that because Target has implemented different techniques, which is what makes them successful. I used to never shop at Target because other retail stores are closer to my home. After working at Target and seeing how the store was put together and the type of training employees go through, I will always be a Target customer. While working at Target, I always thought to myself, â€Å"If only Wal-Mart would implement the technologies and training that Target employees receive, they would be unbeatable. † I have no idea why Wal-Mart won’t get walkies for every sales floor employee. When I walk into a Walmart, Meijer, Kroger, etc. , I know I will have a really hard time finding an employee who knows where the items are that I need. When I go into a Target, I have confidence that any sales floor person can help me. My research is from personal knowledge and from a journal article I found through the UC library website. In July 2010, Consumer Reports did a rating of 11 stores and in best to worst the stores ranked were: Costco, Dillard’s, Kohl’s, JCPenny, Target, Sam’s Club, Sears, Macy’s, Meijer, Wal-Mart, and Kmart. I’m not at all surprised that Wal-Mart was second to last and also not surprised that Target is right up there with department stores. Wal-Mart had the worst possible rating in: returns, checkout, store problems, and product quality of clothing items. In conclusion, if Wal-Mart would focus just as much attention on customer service as they do low prices, they would be unstoppable. Walkies may be a large expense, however, I believe they will pay for themselves. They will be able to find items quicker for customers, check out will run smoother, and because of the better customer service, they will see an increase in repeat customers. I worked at Target from _________________ I got to personally experience what great team work really is. In that time, I gained valuable skills that I’ll have for the rest of my life. Each Target store is a manager-led store. For the most part, Target does a really good job hiring excellent people who can lead teams. However, in my case, sometimes Target lets bad apples slip through the cracks. Target has a store leader, Executive Team Leaders for each department, team leaders for each department, two brand team members in softlines (clothing, shoes, and accessories) and one brand team in hardlines. From what I personally witnessed, if you have great managers team members will work together more effectively and be happy. In softlines, the ETL and team lead were very bias and cruel. Softlines constantly had people switching out of the department, were constantly complaining, and softlines had a higher turn-over rate. How Stores Stack Up! † Consumer Reports Vol. 75, Issue 7, p. 20-21 (July 2010) For my presentation to the class, I’m going to do an experiment. If the library allows me, I am going to borrow two walkies. If walkies are unavailable, I can use cell phones as a backup. I’m going to ask for 4 volunteers. There will be Team Target and Team Wal-Mart. I will give one pers on on each team an item that a customer is going to ask for (I will be the customer). I will then give Team Target the walkies. I will ask the people with the items to go anywhere they want to inside or outside of Flory, out of sight. I will then pretend I’m a customer and ask both people for the item that I sent with their team mates. I will have both teams use the current communication method that the stores they represent use. Team Target will get on the walkie and say, â€Å"Team, where can I find (whatever item it is I will give them)? † The other Target team member will say, â€Å"It’s in (and give their location). † Team Wal-Mart will use the guessing method and have to look for where their team member is. I will time them both and see who can help the customer faster.

Pro and Anti Social Behaviour Essay Example for Free

Pro and Anti Social Behaviour Essay a) Outline two psychological theories of aggression (12 marks) b) Evaluate two theories of aggression that you outlined in part a) in terms of relevant research studies (12 marks) a) Outline and evaluate two psychological theories of aggression (24 marks) Aggression is an example of anti-social behaviour. It has been defined as any form of behaviour directed towards the goal of harming or injuring another living being who is motivated to avoid such harm. Social Psychological theories of aggression These explain aggression as a result of social interactions Social Learning Theory (SLT) One of the most influential theories of aggression is the Social Learning theory put forward by Bandura (1973). The nature of the theory suggests human aggression is learned either through direct experience or by observing aggressive behaviour in other people i. e. indirect experience. Bandura produced two assumptions in relation to the social learning theory. He stated that if a child acts aggressively against another child and as a result gets what they want, their aggressive behaviour has been reinforced. This is an example of learning by direct experience, derived from the principles of the traditional learning theory; operant and classical conditioning. Secondly, he stated that if a child observes another person behaving in an aggressive manner, they may imitate that behaviour them selves, particularly if they see the model reinforced for behaving in that way. This is an example of vicarious experience. Results from Banduras studies have shown that children are more likely to imitate models if they are similar to themselves, have some kind of status or who are seen to be rewarded for their actions. He also applied these factors to his Social Learning theory. Bobo Doll study Bandura (1961) Support for the Social Learning theory comes from studies using Bobo dolls (an inflatable toy). This was conducted by Bandura et al (1961). He carried out a study where Nursery school children watched a film where an adult model behaved aggressively or non-aggressively towards a Bobo doll. The adult model displayed some distinctive physical acts of aggression, for example kicking it and using verbal aggression such as Pow! Following this, the children were taken to a room and shown attractive toys that they were forbidden to play with. This created a sense of frustration within the children. They were then taken to a room containing a Bobo doll and other toys and were then rated for the amount of aggression they showed. Bandura found that children in the aggressive condition reproduced the physical and verbal behaviours modelled by the adult. In contrast children in the non-aggressive condition showed very little aggression towards the doll. This shows that children can acquire aggressive behaviours from watching the actions of others. Evidence that supports the Social Learning Theory Further research evidence has been carried out in relation to aggression which supports Banduras theory. Silvern and Williamson (1987) investigated the effect video games have on aggression. They found that aggression levels in children increased after playing violent games. This suggests that this was due to imitation or modelling. However, the study lacks validity because it only identifies short term aggression, not long term aggression therefore, it does not prove any permanent effects. Furthermore, Margeret and Mead (1935) studied aggression in relation to cross cultural differences. She studied three New Gunea tribes and found that each tribe behaved different in terms of aggressive tendencies. This suggests that the fact that some societies were more aggressive than others supports the role of social learning in aggression. However, the fact that the men were relatively more aggressive in each society suggests that some aspects of aggression are biologically determined. Evidence that challenges the Social Learning Theory However, this theory has been challenged by a number of psychologists. Johnston et al (1977) carried out another study in which he found that children who behaved most aggressively towards the doll were the ones rated by the teachers as most violent generally. Also, Durkin (1995) suggested that Bandura made no distinguish between aggressive behaviour and play fighting. These studies therefore suggest that the findings from the Bobo Doll study lack reliability. In addition, the study has ethical issues as it encourages aggression in children. Furthermore, the situation is unlike a lot of real-life modeling as hitting a doll is no the same as hitting a person. This leads to the assumption that Bandura over exaggerated the extent to which children imitate the behaviour of models. This also leads to the criticism that the study lacks ecological validity due to its artificial setting; therefore the results may not apply to real life. Also, some critics argue that the children were manipulated into responding to the aggressive movie. This was because the children were teased and became aggressive because they could not touch the toys. Finally, there is a problem that the study suffers from high demand characteristics due to the children being given cues how to behave, resulting in the participants to behave in certain predictable ways. Alternative theories Alternative social psychological theories of aggression have also been produced, challenging the idea that aggression is solely based upon imitation, modelling and reinforcement. Deindividuation theory One of these is the Deindividuation theory proposed by Zimbardo (1969). Deindividuation refers to the loss of a sense of personality identity that can occur when we are for example, in a large crowd or wearing a mask. We then become more likely to engage in anti-social, un-socialised behaviour. Zimbardo (1969) distinguished between individual behaviour, which conforms to acceptable social standards, and deindividuated behaviour, which does not conform to societys social norms. He claimed that people dont normally act aggressively because they are easily identifiable in societies that have strong norms against aggressive behaviour. Being anonymous (and therefore effectively unaccountable) in a crowd has the consequence of reducing inner restraints and increasing behaviours that are usually inhibited. According to Zimbardo, being in part of a crowd can reduce awareness of our own individuality. In a large crowd, each person is faceless and anonymous (so the larger the group, the greater the anonymity), reducing the fear of negative evaluation of our actions and a diminishing the sense of guilt. Therefore, individuals feel less constrained by the norms of social behaviour and as a result, they may be more inclined to act in an anti-social way. This is supported by Mann (1981) who found evidence of Deindividuation in the baiting crowd (crowds who frequently baited a potential suicide victim to jump). Mann found that baiting increased under conditions which increased the anonymity of the crowd (e. g. numbers, darkness and distance from the victim). This therefore supports the claim that deindividuation increases aggressive behaviour. The deindividuation theory is also supported by Zimbardo (1969) who left abandoned cars in New York and a small town in California. He found the abandoned car in the big city was stripped and vandalised very quickly whereas the one in the small town was left alone. This suggests that the larger the group, the more anonymous the individual is and, consequently, the more extreme the antisocial behaviour becomes. Futhermore, Zimbardo (1963) conducted a study specifically to demonstrate the effects of deindividuation on aggression. Participants were asked to shock a confederate. Some were deindividuated (wore a hood, no names were used and they sat in a dimly lit room) and others were easily identifiable (they wore name tags and sat in a bright room). The findings showed that the deindividuated students administered the most shocks, i. e. were most aggressive, suggesting that deindividuation plays a role in producing anti-social behaviour. However, the major difficulty with using Deindividuation as an explanation for aggression is the fact that it does not always lead to aggression. In some circumstances it can lead to high levels of pro-social behaviour, for example wearing a nurses uniform. Overall Evaluation Overall, the Social learning theory can account for the fact that a persons aggressive behaviour may not be consistent across different situations. It may be reinforced in some situations, but punished in others (context-dependant learning). Furthermore, studies carried out into video games and aggressions are consistent with the Social Learning theory. However, alternative explanations such as the biological explanation (e. g. levels of testosterone are linked to aggressive behaviour) challenge the view that social learning is the primary causal factor in aggression. In addition, the social learning theory is limited in scope because aggression doesnt just depend on observational learning. This is supported by cross cultural evidence which demonstrates that some aspects of aggression are innate. Effects of environmental stressors on aggressive behaviour Use for: Describe and evaluate research (theories or studies) into the effects of two or more environmental stressors on aggressive behaviour (24 marks) A number of environmental factors have been identified as triggers for aggression. Some of these possible environmental features are temperature, overcrowding and noise.

Durkheims Theory: Summary, Critique and Analysis

Durkheims Theory: Summary, Critique and Analysis This review is The Rules of the Sociological Method by Durkheim. I will try to summarise the concepts of it and indicate some of objections of Durkheims position which I encountered in this article and will highlight as I go along. Durkheim states that the behaviour, phenomena and other societal dogma influence one to think, act, feel and react. Durkheim dedicated few fundamental elements such as the relationship between the individuals and society to the nature and social bond. He identified the two types of the societies into mechanical and organic societies. He distinguished them in terms of their shared beliefs, governing laws, level of individualism and social ills. According to Durkheims main theory of social fact existed even before we were born; and as a result a social fact is every way of acting, fixed or not, capable of exercising based on the individuals external constraint given by the society (p. 13). He added that social structures have a coercive power over the individual, which means that we are coerced into subsequent established rules of our society. According to Durkheim, social facts have main features such as: an external to the individual, coercive of the individual and not attached to any particular individual. The author argues that the basic norms of social facts as things to examine and understand. Durkheim is key thinker of social science and his theory and methods of was positivism (holism/whole), and he considers that social structures exist independently of the individual, and the individual agent does not play a huge role in the social fact. He emphasised that social facts exist outside the individuals, and the manifestation of the individuals is a social fact. He also suggested that society gives people a role to play based on their rationality and choices, therefore, society has made the individuals. Durkheim also suggested that belief existed since birth, and he gave his account on several inherent habits. It has been noticed that people are taught to be abided by certain obligation set by the society which termed as law and custom. The actions of individuals are totally connected with the education that one derives from his family or learnt through religion and customs of the society. Therefore, it is duty served by any individual by being a brother, mother, son or a h usband or as a citizen which are defined as the education and the obligation set by the society. This shows these concepts and expectations did not come from the individuals but from the social community. Although we might hold these normative community behaviours and share its values, we still constrained its existence. So, people have selected the social facts with conscious mind and their rationality. This means that people use their mind and brain to accept and follow the customs. However, in contrary to our modern day people are more rational and use their own autonomy and choice based on their own desires and will. Therefore, they rebel the norms and customs. In this sense, Durkheim sat the social level apart from psychology, and he insists that sociology and psychology are different. Psychology and Sociology goes hand in hand. Since people use their mind, brain to select their desires around them as well as their rationality. Durkheim referred understanding of the social fact belongs to sociology and its different from biology and psychology. In this sense, both discipline affects human growth, their rationality, choices and relationships. If he used consciousness/unconsciousne ss, and the effects of the emotions, how can he spate the sociology and psychology? This is the gap that needs to be considered. Hence, the thoughts and the ideas that are controlling ones behaviour is not developed by any individuals, rather they are enforced by some outside power and are penetrated on the character of the individual. In our modern day, a constant constraint has been developed to make people aware that they are not only dependent upon themselves neither on the societal norms and customs, but law and legislations sat. In the past century, the social norms could not be challenged or denied. People consider the norms are important and those failed to follow can either formally or informally can be sanctioned through the law and legislation, or by the communities as social control. They get excluded and shamed them. However, this is no longer valid. In his century, people considered norms are vital and those failed to follow can either formally or informally can be sanctioned through the law/ legislation, or by the communities. They get ashamed, isolation and excluded. However, this is no longer valid. People resist against religion and norms, and they dont face punishments . For stance, marriage were very crucial: husband and wife and children via verse, and every individual expected to follow. However, today, all those are no longer essential, and whether an individual is one gender or another; or same sex marriage, bisexual or belong to LGB are acceptable now. Conventions, on the other hand, are made by society to make people decide between the right and wrong, even if they are totally baseless. It has been analysed that if one tries to violate the rules set by the society, it acts against him and make him completely helpless to stand on his grounds. Furthermore, the society will ask him to anticipate his action if there is still time existed. In an alternative case, the society tries to nullify the action if it is considered to be reversible or make him pay a penalty if the action cannot be repaired. The restriction set by society causes an infringement in moral laws and ethics, special punishments are enforced to provide a check on the behaviour of the citizens which is seen a form of deterrence, p.2) However, there are some breach that goes against the ordinary convention of the society and treated less violently. Eventually, it has been examined that there are certain individuals who try to successfully break the rules forcing one to fight against them. Even if the forces of the society are overcome, they impose the power of virtue and moral constraints that will drive them to act and feel externally. They exercise control over the individuals and let them function the way they like. The actions represented by the society should not be confused with the organic and the physical phenomenon that does not exist in the human conscious mind. There are certain facts in the society which are termed to be really social as it is used without any clarity and accuracy in the society. The social facts generally cover the entire phenomenon and the occurrence within the society with the presence of little social interest of the people. Societies see each of the functions differently and are judged differently by all. His example on (p. 6), on constrain and convention, as he used an example of the outset of a childs life. I believe the growing process of every child is similar to any given society. Although, he concentrated in France. Children learn through role modelling and imitations. Therefore, one may argue the existence of the external power which Durkheim believes is coercive forces which shapes them, merely is temporary, and its rather can be general influences till child reaches a certain age. If they reach the ages of maturity, they can rebel and resist some of these norms and customs, as we experienced today. In accordance, the term social has gathered a new meaning that is the factor on which individualism depends on. The social fact that existed in the well-defined society has emerged as the new form that contains the same objectivity controlling the behaviour of the individual. Society creates a profound impact on the emotions and feelings of the individual so once the community of the society breaks up, it fails to influence the feelings of the individuals and fails to enforce its power on them. The feelings and the experiences that people faced while being exposed to the harsh system of the society are completely dissimilar to that experience while being alone. In this respect the law of society draws every harmless individual to its wicked and cruel act when they are exposed to the crowd and let people get introduced to the religious, political and the artistic matters that are constantly surrounding them. Form the very beginning of growing stage of the child, he is taught the way to eat, sleep in regular hours and maintain cleanliness, which is later observed as a power or force to mend his ways to become a respectable individual of the society. This gradually gives rise to tendencies and habits that forms the inner and outer characteristics of the indi vidual. The pressure of the society and the environment to which one is subjected to, helps to shape ones personality and behaviour since childhood. Conclusion: Even though, the concept of the individual agent is strictly limited, still there are ways of thinking, acting, feeling which external power of coercion to the individual is. However, this is mental controlling to the individuals and enforcing them to abide by, regardless of their mental capacity and rationality. Therefore, one can say there is no way that one can detach or separate sociology from psychology. He also viewed an individual is tool and contributes little to the sociological knowledge. There are some premises are justified, however society evolved and transformed. Therefore, his argument are not fully compelling, when you look at other theories which makes a lot more sense. His clarification is functional but limited. The author failed to consider other possibility of the future change overtime. Therefore, there are many transformation took place now. Due to lack of integrations and technologies on his century, he failed to reflect on other societies which might happened to be different from France, such Europe and the global in general. Therefore, historical diversity is limited. The gap is not only the weakness of his argument it rather lacks the awareness of other societies outside France, which show the weaknesses of his premises, which not fully convincing. Reference: E. Durkheim, The Rule of Sociological Method, (New York: The Free Press, 1938. Ch.1.

The Minimum Wage Must Be Increased Essay -- Federal Minimum Wage

"No family gets rich from earning the minimum wage. In fact, the current minimum wage does not even lift a family out of poverty." -- Jon Corzine Many people can think back and remember what it was like to put in an application for that first job and be presented with a position. Taking that position represents adulthood and is a very exciting time for a young person. All first jobs usually start with a minimum wage. Minimum wage is the minimum an employer has to pay an unskilled worker based on the regulations set forth by the Fair Labor Standards Act (FLSA) that was originally established in 1938. As people think back about their first jobs they can also remember what the minimum wage was when they took that position. Minimum wage is only increased based on the cost of living from the prior year. If the previous year shows an increase then the minimum wage will increase in the coming new year. Sinegal (2009) stated "The increase in the minimum wage is long overdue. Paying your employees well is not only the right thing to do but it makes for good business". Based on the cost of living we show for the year of 2009 minimum wage will not increase for 2010. Minimum wage is currently at $7.25 per hour. Most people who start at this rate are young people who are in high school or college and are working a few hours to help pay for school. After they graduate they can apply for better jobs and move on. People who live in areas without growth, single mothers trying to raise their children, and uneducated people are working more than one minimum wage job to make enough money to pay their financial obligations. While the cost of living did not increase, minimum wage is low because no increase is planned for 2010 a... ...year’s cost of living. What constitutes cost of living to the federal government and it that assessment being addressed fairly? Minimum wage is too low. The federal government must raise the minimum wage so that the average American will not need to continue to work multiple jobs. References The Department of Labor. (2010). Compliance Assistance - Fair Labor Standards Act (FLSA). Retrieved from http://www.dol.gov/whd/flsa/index.htm The Department of Labor. (2010). [Graph Table State Minimum Wage] Fair Labor Standards Act (FLSA) Retrieved from http://www.dol.gov/whd/minwage/america.htm About.com US Government Info. (2009). The Federal Minimum Wage. Retrieved from http://usgovinfo.about.com/blminimumwage.htm Sinegal, J. (2009). Business for Fair Minimum Wage. Quotable Quotes. Retrieved from http://www.businessforafairminimumwage.org/Quotes

Insider Trading , Jeffery Archer :: essays research papers

Insider Trading Article Q1. What is Jeffery Archer accused of? Jeffery Archer is accused of insider trading with the shares of Anglia TV. Jeffery bought shares for the â€Å"inside information† of the companies dealing account, the day after the last board meeting but before the bid was announced. He should have known that even if he found out insider information from his wife the law makes it clear that he cannot deal or trade with that stock. It would be considered unfair to the rest of the shareholders, because other shareholders would not have the same information like Jeffery. As we know the buying and selling of shares must be based on public information Q2. Who is Mary Archer and which insider trading rule, may she have violated? Mary Archer is the wife of Jeffery Archer, and also she is a director for Anglia TV Company. The insider trading rule that Mary may have violated is that if she did tell her husband about the insider information from board meetings, she should beware that director’s close relatives are not allowed to deal ahead of takeover bids. Also questions arise in the article, that as it is accepted that Mary did not tell her husband about the bid, how much information has found out without her knowledge. If she did share information with her husband than she violate the rule of insider trading which states that:†Insider shouldn’t communicate private information to others who are likely to use it†. Q3. Who is Brooke Saib and which insider trading rule has he violated? Brook Saib was the aide of Jeffery Archer. The article shows that he has access to brokers and invests a lot. What happened was that Jeffery bought shares through a different broker than the usual, with the name of Brook Saib and the profits transferred to Saib’s account. The odd thing is that also a profit of 80,000 pounds has left Saib’s account. And over that, he said that â€Å"dare not say† where the money is.

Life and Career of Mariah Carey Essay

With her unique talent and signature vocal abilities, Mariah Carey commanded the world’s attention when she made her musical debut in the early nineties. In less than a decade, Mariah Carey emerged as one of the most popular and widely acclaimed talents in music. As a singer and songwriter, Carey has been recognized with the most prestigious accolades in the industry, including two Grammy Awards, Billboard’s â€Å"Artist of the Decade† Award and the World Music Award for â€Å"World’s Best Selling Female Artist of the Millenium† to name a few (IMDb. com). As the best-selling female performer of all time, Mariah Carey has continuously raised the bar and set the standard of excellence within the music industry worldwide. With a mother who shared both talent and a love of music, Carey was destined for a life of song, having been named after â€Å"They Call the Wind Mariah† a melody from a popular Lerner and Loewe musical. From an early age, Carey demonstrated extraordinary musical abilities. She started singing at the tender age of four and her innate talent quickly progressed. While attending middle school, Carey began honing her songwriting skills and upon high school graduation she immediately left for New York City to pursue a lifetime ambition – her dream of a musical career. A Star is Born Mariah Carey rose to superstardom on the strength of her stunning five-octave voice; an elastic talent who moved easily from glossy ballads to hip-hop-inspired dance-pop, she earned frequent comparison to rivals Whitney Houston and Celine Dion, but did them both one better by composing all of her own material. Carey moved to New York City at the age of 17 — just one day after graduating high school — to pursue a music career; there she befriended keyboardist Ben Margulies, with whom she began writing songs. Her big break came as a backing vocalist on a studio session with dance-pop singer Brenda K. Starr, who handed Carey’s demo tape to Columbia Records head Tommy Mottola at a party. This occurred just ten months after graduating from high school and she was then a coat checker/waitress in Manhattan. According to legend, Mottola listened to the tape in his limo while driving home that same evening, and was so immediately struck by Carey’s talent that he doubled back to the party to track her down. After signing to Columbia, Carey entered the studio to begin work on her 1990 self-titled debut LP; the heavily promoted album was a chart-topping smash, launching no less than four number one singles: â€Å"Vision of Love,† â€Å"Love Takes Time,† â€Å"Someday,† and â€Å"I Don’t Wanna Cry. † Her overnight success earned Grammy awards as Best New Artist and Best Female Vocalist (IMDb. com), and expectations were high for Carey’s follow-up, 1991’s Emotions. The album did not disappoint, as the title track reached number one — a record fifth consecutive chart-topper — while both â€Å"Can’t Let Go† and â€Å"Make It Happen† landed in the Top Five. Carey’s next release was 1992’s MTV Unplugged EP under Sony, which generated a number one cover of the Jackson 5’s â€Å"I’ll Be There. † This album sold two million copies. Featured on the track was backup singer Trey Lorenz, whose appearance immediately helped him land a recording contract of his own. A Period of Success and Surprises In June 1993, Carey wed Mottola — some two decades her senior — in a headline-grabbing ceremony; months later she released her third full-length effort, Music Box. This was released to strong sales, making it her first Number One album since her debut and is considered her best-selling record to date. Two more singles, â€Å"Dreamlover† and â€Å"Hero,† reached the top spot on the charts. Carey’s first tour followed and was widely panned by critics; undaunted, she resurfaced in 1994 with a holiday release titled Merry Christmas, scoring a seasonal smash with â€Å"All I Want for Christmas Is You. † 1995’s Daydream reflected a new artistic maturity; the first single, â€Å"Fantasy,† debuted at number one, making Carey the first female artist and just the second performer ever to accomplish the feat. The follow-up, â€Å"One Sweet Day† — a collaboration with Boyz II Men — repeated the trick, and remained lodged at the top of the charts for a record 16 weeks (IMDb. com). After separating from Mottola, Carey returned in 1997 with Butterfly, another staggering success and her most hip-hop-flavored recording to date. #1’s — a collection featuring her 13 previous chart-topping singles as well as â€Å"The Prince of Egypt (When You Believe),† a duet with Whitney Houston effectively pairing the two most successful female recording artists in pop history — followed late the next year. With â€Å"Heartbreaker,† the first single from her 1999 album Rainbow, Carey became the first artist to top the charts in each year of the 1990s; the record also pushed her ahead of the Beatles as the artist with the most cumulative weeks spent atop the Hot 100 singles chart (IMDb. com). Breaking Down However, the early 2000s weren’t as kind to Carey. After signing an 80-million-dollar deal in 2001 with Virgin — the biggest record contract ever — she experienced a very public personal and professional meltdown that included rambling; suicidal messages on her website; an appearance on TRL where, clad only in a T-shirt, she handed out Popsicles to the audience; and last but not least, the poorly received movie Glitter and its attendant soundtrack (which was also her Virgin Records debut). Both the film and the album did poorly critically as well as commercially, with Glitter making just under four million dollars in its total U. S. gross and the soundtrack struggling to make gold sales (Johnson, 2001). Following these setbacks, Virgin and Carey parted ways early in 2002, with the label paying her 28 million dollars. That spring, she found a new home with Island/Def Jam, where she set up her own label, MonarC Music. In December, she released her ninth album, Charmbracelet, which failed to become a success. The Emancipation of Mimi After more than a decade of hits that include the staggering success of 15 #1 singles, Carey released her most revealing album to date, The Emancipation of Mimi, in April of 2005. Entirely written and co-produced by the gifted Carey, her tenth studio album is an intimate portrayal of both the challenges and successes that she experienced during her rise to unparalleled fame. Carey explains the inspiration behind her new album, â€Å"With this album, I am embracing my independence and celebrating the person that I have become. Over the years, I have evolved into a better person and an even better artist. For the first time in my life, I am proud and unafraid to be who I really am, and that’s what the music of this album and its title reflect. By naming my album The Emancipation of Mimi andreferencing ‘Mimi’ a nickname only used by those closest to me, I am inviting my fans into my life. † A brilliant artist who has co-written every song on each of her albums since 1990, Mariah Carey has consistently shown her willingness to express herself both as a remarkable vocalist and an acclaimed songwriter. The Emancipation of Mimi offers more than a glimpse into Mariah’s world featuring tunes like the heartfelt â€Å"Circles† and â€Å"Fly Like a Bird,† with their positive messages of affirmation and hope. While being honest and vulnerable in expressing her emotions through songs like â€Å"I Wish You Knew† and â€Å"Joyride,† Mariah leaves no doubt that she is a woman who speaks her mind. The infectious, edgy â€Å"It’s Like That,† co-produced by Jermaine Dupri is the album’s first hit single and a definitive statement of where Mariah stands at this point in her life, and is her fastest climbing single in five years. At Present On April 15, 2008, Mariah released her latest album, entitled â€Å"Touch My Body†. Already well acclaimed by the critics, the album serves as a culmination of the fact that Mariah Carey is indeed back and better than ever. She has put all of her past ordeals behind, as is now just looking to push through with her ever increasing success. With â€Å"Touch My Body† as a number one hit, she overtook Elvis Pressly as having the most number one hit singles of all time. Truly, this was a sign of good things to come for the very talented singer and song writer. During the month of May, Mariah Carey married actor Nick Cannon in what was considered as one of the biggest shockers of the year. Cannon, who was more than a decade younger than Carey, is considered by many to be perhaps â€Å"the luckiest man†, with Mariah Carey estimated to worth tens of millions of dollars. Many doubt their marriage as a publicity stunt, but the couple has presented themselves to be well into their marriage. But only time will tell whether this marriage is built to last, or Cannon will be just another chapter in Mariah Carey’s roller coaster life. Charitable Works Apart from her musical achievements, Mariah Carey’s depth of person stems from her love and support of children in need; evident through her continuous involvement in a host of charities dedicated to ensuring their happiness and well being. Mariah is devoted to such charities as The Make-A-Wish Foundation, The Fresh Air Fund, Save the Music, and The National Adoption Center to name a few. With an unwavering effort through appearances, concerts, and donations to these organizations, Mariah has raised millions of dollars. Her generous involvement and on-going support of the Fresh Air Fund resulted in Camp Mariah, the fund’s first camp named in honor of an individual. Conclusion To conclude, Mariah Carey has indeed had a very colorful career since she broke into the music scene almost twenty years ago. She has proven time and time again that she is here to stay, and have weathered all the trials that have been thrown at her. With a voice that is unmatched and a song writing skill that is rare these days, Mariah has been able to reinvent herself in each single and keep her sound fresh for her fans. Of all the successes and failures that she has experienced, one thing is for certain: Mariah is not going to go down easily, and she will remain atop the charts until someone takes the throne away from her. References Mariah Carey – Awards (2008). IMDb. com. Retrieved 30 May 2008 from http://www. imdb. com/name/nm0001014/awards Mariah Carey – Biography (2008). IMDb. com. Retrieved 30 May 2008 from http://www. imdb. com/name/nm0001014/bio Johnson, Kevin C (2001). â€Å"Mariah Carey’s New â€Å"Glitter† Is a Far Cry from Golden. † St. Louis Post-Dispatch. p. F. 5.

ASEAN Community Essay

ASEAN, â€Å"One vision, one identity, one community† As ASEAN member, I am aware of ASEAN history. It started on August 8, 1967 with 5 countries: Indonesia, Malaysia, Philippines, Singapore and Thailand, but it turned into 10 after years of success: Brunei Darussalam, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, and Vietnam. Since then, these 10 countries have been cooperating and collaborating for the benefits of the people and their country. Have you ever thought how important ASEAN is? In 2015, ASEAN COMMUNITY will be launched and I may say that it gives a productive impact on culture, education and tourism of each country member. For example, in Thailand, ASEAN brings cultural diversity. Many nationalities are now staying in Thailand for vacation, business or job, entertainment, education, trade or industry. The good thing is despite the differences, we still live in peace and harmony. Likewise, Thailand has become more open to embrace l earning about culture and language of other countries. ASEAN has a good effect on education. By means of cooperation, students and teachers will develop their skills and they have a chance to further their studies abroad. In school, students will know more about these 10 countries. Language especially English will be widely spoken by the people in ASEAN Community. We will become more globally competitive. ASEAN has a good impact on tourism. People from the southeast Asia have opportunities to travel without hassle. AFTA or Asia Free Trade Area is another good thing to promote tourism. As a result, members of ASEAN will probably enjoy shopping and travelling from one country to another and this leads to a good relationship. Finally, I am proud to be a member of ASEAN. At school I am being built up in my ability on English to be a better and more successful Thai citizen. I thank my teachers for they have done a lot and are still doing much in helping develop my abilities to be a better user of English. May it be a challenge for all students to be serious in learning the English language to become globally competitive.

Reality Shows

Does anyone remember when he or she starts to become so thirsty for what those ordinary people do In grocery stores or why they cheat on their lovers? Our curiosities turn Into the most powerful Incentive of TV producers to keep contriving such shows In order to fulfill the voyeurs who sit lazily on the couch In front of television everyday. We look Into three fundamental principles of reality programs to analyze the relationship between viewers and reality shows: why reality shows are so appealing to American, how those shows affect both on mentalities of ewers and in the society, and what's the purpose for reality shows to exist nowadays.Exciting and unusual things can easily capture our attentions, especially something that barely happens in our daily lives but occurs every episode in reality shows, that's why reality shows become so appealing to the audience. The audience is picky nowadays, and the TV producers knew it intelligently from the beginning. Not only need to create an impeccable content of the show, more importantly, the show must be accompanied by some dramatic and intense storyline to cater to audience's reference.Furthermore, the fad that people chat with coworkers in their break time in the office about the reality show and scorn the artificial plot that they watched last night has become a pastime of work. Even though most of the time we can tell lucidly that those exaggerated plots in the show are premeditated, we seem to enjoy indefatigably anticipating the foreseen disasters from the show. For example, American Next Top Model, a popular fashion competition show in America. The main conception of this show is to explore a super model after several deferent intentions and challenges.If you think that's all about the show, you are totally wrong. The reason why the show becomes so alluring from 2003 is because people enjoy watching the lives in the luxurious dormitory of competitors In the show, and they usually form groups in the dorm and al ways argue with each other. The show used to be Just exploring female models, but these two seasons started to Include male models. Undoubtedly, as long as the show Involves males and females, It always contains the sexual relationship which appealing to audience.TV viewers need omitting that can thrill them In front of television as well as color their lives, and such stagy dramas exactly give them what they want. Nowadays, the unreal reality shows are more rampant than before, and the twisted thoughts, which convey through the shows that we watch everyday, have imperceptibly influenced our interpretations toward the reality in our minds and in Greener to explain how the reality shows affect viewers in different groups. For the most interesting part is how Waters analyzes that most of the occupations that we see in the reality shows are entertainers, athletes, and businessmen.A mere 6 to 10 percent of television characters hold blue-collar or service Job vs.. About 60 percent in th e real work force† (Water 139), we can see the imbalance between the shows and the reality that will cause the misleading notion for teenagers before having Jobs. One of the noteworthy reality show, Keeping Up with the Sardinian, most of the stars in this show are famous entertainers and live a affluence life, but they still keep complaining about some trivial things. Every episode focuses on each of their daily lives, their parties, weddings, shopping, and working.Those extravagant expenses on everything gradually twist the value of viewers, making those young people to think about that being an entertainer can easily make lots of money and own a life like the Sardinian. Just like what Waters states, muff almost never see the farmer, the factory worker, or the small businessman† (Waters 140). The misleading thoughts from the reality shows barely give the truth of the real world that we have to face, and those thoughts especially root in adolescents' minds.The reality sh ows is indispensable for the mass media nowadays since we canto eve without them anymore, and we also can barely avoid them when we turn on the TV. Reality shows seem to conform to every type of TV programs include adventure shows, celebrity shows, competition shows, and hidden camera shows etc. We find ourselves deeply addicted to season after season of reality shows, and TV producers make our dreams come true. The reality show isn't Just a pure entertainment in our free time, but become a habit in our lives. More dramatic plots are premeditated for the audience, the higher rating the show will get from the viewers. Reality Shows Does anyone remember when he or she starts to become so thirsty for what those ordinary people do In grocery stores or why they cheat on their lovers? Our curiosities turn Into the most powerful Incentive of TV producers to keep contriving such shows In order to fulfill the voyeurs who sit lazily on the couch In front of television everyday. We look Into three fundamental principles of reality programs to analyze the relationship between viewers and reality shows: why reality shows are so appealing to American, how those shows affect both on mentalities of ewers and in the society, and what's the purpose for reality shows to exist nowadays.Exciting and unusual things can easily capture our attentions, especially something that barely happens in our daily lives but occurs every episode in reality shows, that's why reality shows become so appealing to the audience. The audience is picky nowadays, and the TV producers knew it intelligently from the beginning. Not only need to create an impeccable content of the show, more importantly, the show must be accompanied by some dramatic and intense storyline to cater to audience's reference.Furthermore, the fad that people chat with coworkers in their break time in the office about the reality show and scorn the artificial plot that they watched last night has become a pastime of work. Even though most of the time we can tell lucidly that those exaggerated plots in the show are premeditated, we seem to enjoy indefatigably anticipating the foreseen disasters from the show. For example, American Next Top Model, a popular fashion competition show in America. The main conception of this show is to explore a super model after several deferent intentions and challenges.If you think that's all about the show, you are totally wrong. The reason why the show becomes so alluring from 2003 is because people enjoy watching the lives in the luxurious dormitory of competitors In the show, and they usually form groups in the dorm and al ways argue with each other. The show used to be Just exploring female models, but these two seasons started to Include male models. Undoubtedly, as long as the show Involves males and females, It always contains the sexual relationship which appealing to audience.TV viewers need omitting that can thrill them In front of television as well as color their lives, and such stagy dramas exactly give them what they want. Nowadays, the unreal reality shows are more rampant than before, and the twisted thoughts, which convey through the shows that we watch everyday, have imperceptibly influenced our interpretations toward the reality in our minds and in Greener to explain how the reality shows affect viewers in different groups. For the most interesting part is how Waters analyzes that most of the occupations that we see in the reality shows are entertainers, athletes, and businessmen.A mere 6 to 10 percent of television characters hold blue-collar or service Job vs.. About 60 percent in th e real work force† (Water 139), we can see the imbalance between the shows and the reality that will cause the misleading notion for teenagers before having Jobs. One of the noteworthy reality show, Keeping Up with the Sardinian, most of the stars in this show are famous entertainers and live a affluence life, but they still keep complaining about some trivial things. Every episode focuses on each of their daily lives, their parties, weddings, shopping, and working.Those extravagant expenses on everything gradually twist the value of viewers, making those young people to think about that being an entertainer can easily make lots of money and own a life like the Sardinian. Just like what Waters states, muff almost never see the farmer, the factory worker, or the small businessman† (Waters 140). The misleading thoughts from the reality shows barely give the truth of the real world that we have to face, and those thoughts especially root in adolescents' minds.The reality sh ows is indispensable for the mass media nowadays since we canto eve without them anymore, and we also can barely avoid them when we turn on the TV. Reality shows seem to conform to every type of TV programs include adventure shows, celebrity shows, competition shows, and hidden camera shows etc. We find ourselves deeply addicted to season after season of reality shows, and TV producers make our dreams come true. The reality show isn't Just a pure entertainment in our free time, but become a habit in our lives. More dramatic plots are premeditated for the audience, the higher rating the show will get from the viewers.

Howard Gardner and Applications of Multiple Intelligences Essay

Gardner believes that there are different ways of solving problems and that there are different ways that intellectual ability is manifested or expressed (Gardner, 1993; 1999). What had been accepted in education in general had been to assess students in terms of their capabilities in Science, Math and Language or Communication (English in written and spoken communication). Gardner expanded this to what he termed as multiple intelligence which introduced the domains with which every individual may possess in whatever degree. These domains include, the logical-mathematical, musical, spatial, bodily-kinesthetic, linguistic, intra and inter-personal, naturalistic and existential intelligences (Gardner, 1993; 1999). There are evidences that support the theory in terms of the biological and cultural underpinnings such as those done on development focused on children, empirical research from individuals with brain damage and persons with giftedness. The theory has significant implications on both structure and curriculum in the educational setting such as the kind of set up with which the classroom is arranged or the strategies employed in introducing material or assessment of learning (Gardner, 1993; 1999). Problem statement Since Gardner believes that the educational setting at all levels must foster and promote the understanding of multiple intelligences the following pertinent parts of the educational set up involving curriculum and assessment strategies must be changed or reformed (Gardner, 1993; 1999). This research therefore attempts to answer the following problem statements: What is Multiple Intelligences as a framework in school? What is the description of a curriculum in the secondary level (high school) incorporating the Gardner theory? In this framework, how can assessment be done on student learning and overall progress of students? Discussion Nature of the learner in the Secondary Level There are basic observations gathered by experts on the kind of learner expected to enter into the secondary level. Since the concept of Multiple Intelligences by Gardner would be revolutionary even today, when in essence, most institutions of learning already recognized the brilliance and applicability of his position. It would be helpful to have alongside in the direction of this notion, quite important figures and principles that would further make the application of the Gardner framework in the secondary level easier to grasp and more feasible to comprehend. The curriculum would serve to reflect how learners inch their way into the classroom and courses they are about to undertake and to finish. It is always important to start right by understanding how the learner apprehends and appreciates the material, his preparation in terms of physical, emotional, and psychological maturity, and the way these materials or knowledge could be absorbed and thereafter applied at the correct time and place. It was Malcolm Knowles (1978, 1990) and his theory andragogy who emphasized the model of adult learning. The premise is based on his hypothesis that the maturation of an individual into adulthood is manifest when people conduct themselves in adult behavior and consider themselves to be adults. Then they should be dealt with as adults. By adulthood people are self-directing. Knowles taught that adult education was special in a several ways. This will mean that the presence or absence of some significant details will improve or pull down adult learning experience. This implies that knowledgeable background on adults and the developmental characteristics of that particular stage will spell effective or disastrous results. This paper attempts to show the various positive and negative learning environments specifically for adults. Positive Learning Environment include: 1. Adult learners carry with them a vast amount of experience to the learning environment. This means that tuning in to their particular psyche creates a conducive atmosphere for learning; 2. Adults expect on the kind of training they are exposed to and how they are to be educated. Example: Unlike the younger learners where most take on passive role, adults have goals in mind and the learning they receive must fall within those predetermined personal goals; 3. the active involvement of students should be encouraged in planning and implementing educational programs; 4. Adults need to be able to see applications for new learning; 5. Adult learners expect to have a high degree of influence on how learning will be evaluated; 6. Adults expect their responses to be acted upon when asked for feedback on the progress of the program. Andragogy is therefore student-centered, experience-based, problem-oriented and collaborative (Brooks, J 1995). On the other hand, the following can influence adults specifically in the learning experience in an unhelpful way. The Negative Learning Environment includes the fact that: 1. some adults can move toward prescribed educational settings with anxiety and feelings of high or low self-efficacy. Their method to new learning milieus can be prejudiced by how they assess or evaluate the new experience. A case in point: given two adults in a classroom where an exercise is about to begin, one individual may interpret the assignment in such a way that leads to a feeling of ‘excitement’, while another individual interprets the task in such a way that leads to the feeling of ’embarrassment’. It is a fact that the way the individual interprets the situation and the consequent emotion that arises, will affect the kind of action the individual is to take (Burns, 1995, p.16). Burns considers that such assessments, together with the labels such as ‘fear’ or ‘anxiety’ can direct some learners to psychologically disengage from the source of distress that is the learning experience. Conversely, when coupled with labels such as ‘excitement’ or ‘challenge’ the learner is conducted to take measures that focus on the undertaking. With this slant, the abovementioned findings just aptly show how the Multiple Intelligences framework is the better if not best option to amplify what adult learning insights have offered and how the issues are met and addressed. It would seem that the Gardner framework can be both an approach in the arrangement of teacher’s approach to the student’s ease assimilating information and training of skills development; Gardner’s framework serves as assessment tool as well to further check and evaluate status of learning as well as secure its usefulness (i.e., training and knowledge) for a future job (Gardner, 1993; 1999). The curriculum then would appear more like a university level type that can be seen as implementation of several tracks, individualized in nature, with personal advising installed, and students are evaluated on their overall grade point average performance. Personality tests that are primarily geared to measure the Gardner â€Å"traits† are indispensable tools to discovering the possession of either or combinations of the â€Å"intelligences† (Gardner, 1993; 1999). On the course or subject level, students are also handled in individual cases but getting used to the variations will be established in the long run and may no longer be as difficult to implement and follow-up. Evaluation of the student performance and any behavioural changes are pertinent tasks that teachers are to be cognizant of. In this manner, the application of formative and summative assessments would not only be appropriate but timely as well. According to studies on the subject, both summative and formative assessments are employed to provide a very objective result as to the efficiency and efficacies not only of the teacher’s methods. The evaluation itself (i.e., assessment for and of learning) is a vital factor that is found to help the student realize his potentials and attenuate the weaknesses he’s had in the process of learning (Northern Arizona University, 2009). I believe that the methods of evaluating the interventions for the problem cannot be easily applied or even seen/grasped. However, this can only be understood well when applied (hands-on) to a particular school, class, and individual during a certain period like during the first half of a given school year. A detailed lesson plan, or syllabus is part of this tool with specific dates and key result areas to serve as a guide. This way, every student has each given the chance to shine his best and not just be a statistic in an otherwise lopsided contest where no real winners are found but instead disillusionment for failed dreams and succumbing to societal pressures are more common and expected. Reference: Brooks, J (1995) Training and Development Competence: a practical guide Kogan Page, London. Burns, S. (1995) ‘Rapid changes require enhancement of adult learning’ HRMonthly June, pp 16-17. Knowles, M.S. (1978) The Adult Learner: a Neglected Species 2nd edition, Houston: Gulf Publishing Company, Book Division   and Knowles, M.S. 1990 The Adult Learner: a Neglected Species 4th edition, Houston: Gulf Publishing Company, Book Division. Gardner, H. (1993). Multiple intelligences: the theory in practice. New York, NY: Basic Books. And Gardner, H. (1999). Multiple approaches to understanding. In C. M. Reigeluth (Ed.), Instructional-design theories and models (pp. 69-90). Mahwah, NJ: Lawrence Erlbaum Associates Northern Arizona University. Formative vs. Summative Evaluation. Retrieved on May 9, (2009), from http://jan.ucc.nau.edu/edtech/etc667/proposal/evaluation/summative_vs._formative.htm

American Revolution vs. French Revolution

American Revolution vs. French Revolution From studying and learning about both revolutions, I guess you could say they had their similarities; they both had good intentions did they not? Both the Americans and the French people hungered for a new way of life, change is what they wanted. Change is indeed what they received. The American Revolution, to me, seemed more organized and well handled than the French Revolution. The Americans were tired of being under the British’s control, especially when the British tried forcing the American colonies to pay for the British army’s expenses in defending the colonists during the Seven Year War.The attempt to raise new taxes by the Stamp Act in 1765 led to riots and the law’s rapid appeal. The colonist disagreed with the British beliefs, that a single empire with Parliament as the supreme authority. The colonists were more comfortable with neither the king or Parliament interfering with their internal affairs and that no tax could be levied wit hout the consent of the people or their chosen representatives. The American colonists felt in 1776 that it was time to separate themselves from the Britain’s control.On July 4, 1776, the Second Continental Congress released a declaration written by Thomas Jefferson. The Declaration of Independence, a page of parchment, had started the war for American Independence. The Second Continental Congress then authorized the formation of the Continental Army under George Washington’s command. Washington was the best choice for the job because he had political experience and military experience in the French and Indian War. The French were eager to gain revenge for earlier defeats from the British, so they supplied weapons and money to the American colonies at the beginning of the war.Some French officers even fought along the Americans side against the British. I think at the time, this was the best alternative for the 13 American colonies. They achieved their independence as the United States of America; put together the United States Constitution, and the Bill of Rights. It seemed to have worked out for them at the time. The main cause of the French Revolution was the differences between the three social classes that existed in France at that time. There was a severe amount of injustice in the tax system.The third estate paid the highest taxes, while the first estate was exempted from paying the French chiefs taxes (taille). The second estate was excused from paying any and all taxes. The rent for the Third Estate was raised. Consumer prices rose faster than wages, enabling peoples economic ability to pay. Although the third estate made up most of the population of France, it owned less land than the first and second estate. An immediate cause of the French revolution was the near collapse of the government finances.French governmental expenditures continued to grow due to costly wars and royal extravagances. On the verge of complete financial collapse, the government called a meeting of the Estates-General. The Estates disagreed with how the Third Estate wanted to vote, therefore, the Third Estate voted to constitute itself a national assembly and decided to draw up a constitution. The results to this was finding themselves locked out of the usual meeting place, so they made the Tennis Court Oath that they would continue to meet until they produced a French constitution.These actions by the third estate were said to be the first step into the French Revolution. The king sided with the first and second estate but the common people came together with many uprisings in the summer of 1789, one in particular was the Fall of Bastille, an attack on a royal armory, which had also been a state prison. The National Assembly voted to abolish seigniorial rights as well as the fiscal privileges of nobles, clergy, towns, and provinces.On August 26, 1789, the assembly provided the ideological foundation for its actions and an educational device for the nation by adopting the Declaration of the Rights of Man and the Citizen. The king refused the decrees on abolition of feudalism and the Declaration of Rights, but after some Parisian women threatened the royal family, King Lou is XVI changed his mind. By 1791, the National Assembly completed a new constitution that established a limited constitutional monarchy. There was still a monarch: king of the French, but he enjoyed few powers not subject to review by the new Legislature Assembly.The Legislature Assembly would sit for two years; consist of 745 representatives chosen by an indirect system of election. The king attempted to flee, but was captured and brought back to Paris. Surrounding countries feared that the French behavior and rebellion would spread to their land, so those leaders planned to force the reestablishment of the monarchy authority in France. This just brought on more fire to the French. The political groups in Paris rose against the king and the Legislature Assembly.They organized a mob attack on the royal palace, took the king captive, and forced the assembly to suspend the monarchy and call for a national convention to decide on the future form of government. The first step the Convention took was to abolish the monarch and establish republic. They also passed a decree condemning Louis XVI to death. A nation in arms was put together, very quickly. It was a â€Å"people’s† war, the entire nation was involved in the war. I’m not even sure where or when the French Revolution ends, its ever-lasting it seems.

Global organization in Europe Essay Example | Topics and Well Written Essays - 2000 words

Global organization in Europe - Essay Example In the body care section the company holds the top position in the European bath and shower market, in households side they are having one of the world famous shoe polishes named Kiwi. The company is trying to settle the market of branded apparel, which includes men's and boy's wear, also sports wear. The thing that should be kept in mind at this stage is that the Sara Lee is making most of those products in which brand switching is common, and there are relatively very few differences between the competitor's products and the company's products, for example the shoe polish Kiwi is having competition with Cherry Blossom, if a consumer would go to buy Kiwi and would not find it in a shop, he would buy cherry blossom rather than going to an other shop and look for Kiwi, this brings us to Imperfect Competition, according to Lipsey (1997): This is the commonest characterization of real markets. Imperfectly competitive markets often involve products that are similar but not identical and for which there are a finite number of potential producers, each of which can influence the others by its own behavior. (p. 11) So this implies that the competitors do the first impact on trade, it means that the company has now to think about the sales quotas and forecasts, more specifically how much would they produce in the future so that there is also the minimum level of goods return and maximum levels of profit can be achieved, the next most important thing is the structure, nowadays the companies are having multiple products, so what they should know is how to maintain the product line and length as a product can damage the other products of the same firm in terms of sales and value. "Firms are trying to make the best use of available resources and this is an optimization problem familiar in economics. Issues of optimal employment, investment, and structure are all susceptible to economic analysis"(Lipsey, 1997). After wards there are more things to worry about, like the growth rate of GDP should be kept in mind as if any company that is low in demand or even having an exceeding demand can put some im pact on GDP, Like in case of Sara lee the food production depends on the past sales records, else at times the senior executives take decision when they have to enter in some new market, specially it creates a lot of fuss when new product is to be launched in some area, it has a lot to do with investment not only in production but also in conducting research so that the chances of product failure can me minimized. The biggest advantage of having such operating organization in UK is that the local goods are promoted, it means that more the local goods are used the less the country relies on import, reminding that the company is still local, and the goods are not imported in the case of Sara Lee, the production of goods is done by the firms that are being operated with in UK by taking the license from the main Sara Lee Corp. Another good advantage of this organization is that the competition between Sara Lee and other firms is maintained, reminding that competition is something in whi ch the customers get the benefit as an outcome, a good example

Knowledge, Truth, Belief Assignment Example | Topics and Well Written Essays - 250 words - 5

Knowledge, Truth, Belief - Assignment Example One should then seek out processes that are reliable. In all these, we see that any explications, even externalist explications, revolve around and make use of the internalist concepts (Chisholm 295). Goldman is an externalist, by explaining his position in justification after facts. He believes that the justification status of a certain belief is a function of the processes’ reliability. This is an externalistic approach. He disputes Chisholm’ internalist approach that justification status of a certain belief is something that the cognizer determines or is able to know. It is not necessary for the cognizer to know that a certain belief is justified. Rather, it is the reliability of the process that is important; that is, justifying your action after tested/reliable facts. There is a need for a merger between the two approaches. Internalism and externalism on their own provide unsatisfactory responses in answering the deepest epistemological issues (Laurence 8). For a belief to be justified, it is important to possess internal belief. However, it is imperative to base this internal belief on reliable processes. Hence, justification should not solely be determined by factors which are internal to person. For a proper response to epistemological issues, a hybrid of the two systems should be

Strategic Marketing Management Essay Example | Topics and Well Written Essays - 3000 words - 2

Strategic Marketing Management - Essay Example marketing plan for the year 2008-09. â€Å"Strategic marketing management refers to the method of selling the products directly to the customers bypassing the retailers and distributors.† (Retrieved in http://dictionary.bnet.com/definition/strategic+marketing.html) In simple words, the main objective of the strategic management is to develop such marketing plans that could win the applause from the genuine buyers, customers, consumers and end users. Red Hat Inc. has recently launched the innovative software including iPhone 3 G, iPode and Apple TV as its new products. Its marketing management departments aims to present these products at international level by developing the comprehensive strategic scheme in order to make the product as an unconditional success. Though, almost all the software introduced by the Red Hat Inc. immediately captured the attention of the global markets, yet it also had to bear the brunt of failures because of launching some products without making strategic analysis. In addition, inclusion of thousands of companies with their computer merchandise and mobile phone accessories has created a situation of perfect competition everywhere; it is therefore, the Apple Inc. looks for designing a master plan of marketing the newly designed products. The Chief Information Officer (CIO) is ambitious to run the affairs of the company in the same lines, as it has been being conducted by the most elevated organizati ons like Microsoft Corporation, Virgin Atlantic, Honda Car and other corporations of highest ranking. Even being a grand brand, the Apple products are not welcomed like hot cakes still in many parts of Asia, Australia and Africa, which is a sign of failure for the CIO. â€Å"The analyst firm is predicting global IT market growth for 2008 at 5.5% to 6%, down from 6.9% this year. The market intelligence group released â€Å"IDC Predictions 2008: The

Data Mining Assignment Example | Topics and Well Written Essays - 1000 words

Data Mining - Assignment Example Raw data that is stored in the business corporate database increase day by day and as time passes. This is from various numerous credit and cash transactions in the company which is measured in gigabytes or terabytes. This data is usually stored in the centralized database; the raw data does not provide much information. Data warehousing Companies have decided to store their data and invest in a tremendous resource. The information and data on their potential and current customers is stored in this data houses as they are becoming part of the technology. These warehouses are used in consolidation of data which is located in the desperate databases. This data houses store stores usually stores large quantities of data on categories for easier and faster retrieval and interpretation by users. They also enable business managers and executives to store and retrieve large amounts of transactions, and the data required in responding to markets and make more informed business ideas and deci sions. Better decision making When the best and available data are collected, data analysis are performed and the most appropriate predictive model is created which results in better understanding on the customers reactions and behaviors towards the marketing programs and reasons for leaving the business. To add on this, various models may results in increased funds success, late payments and reduced bad loans. The good predictive analytics aids businesses in the use of information of previous events to project on new future projects and a good outcome (Olson & Delen, 2008). These are pattern based predictions which are based, on the interrelations between elements of data that cannot be seen on a spreadsheet analysis which leads to a good decision and accurate information. Data mining is a powerful tool which makes it good for business analytics, and the models utilizing procedures to bring about deserving results in customer service. It is also easy to determine which good have be en sold and the resulting reactions from customers with increased abundance of data and information, and the growing interrelationship in departmental functions. The processing of customers response can also be time consuming and demanding, labor intensive and expensive in terms of the company staff and this makes its predictive analytic activity to enhance the discovery of products sold to customers. Web mining This technique involves data mining processes such clustering, prediction and the modeling of the differences that analyzes the results of intermediate action, in addition to this, apart from data mining, web mining is a dependent of a real time system that invokes targeted offers on behalf of a process which can be up selling and customer retention and requirement analysis from the customers. This also supports individual marketing of customers based on horizontally collected data in numerous data sources as various transactions occurs. In web mining, real time data process es are identified across all transactions with customers and hence an instance feedback is obtained and hence is the best tool to prevent anomalies and fraud. Clustering This is the method of which data items are grouped in data mining according to their logical relationships on consumer preferences this data is mined to prove market segments or consumer affinities (Han & Kamber, 2006). The most important